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Crunch Fitness franchise

Crunch Fitness is a full-size gym chain with equipment, group classes and amenities at low monthly prices. Franchisees choose between the full Crunch Fitness club and the smaller Crunch Select format. At the end of 2025 there were 486 Crunch Fitness locations in the US, 481 franchised and 5 company-owned.

Cost to open
$2.15M–$5.37M
Franchise fee
$35,000
Royalty
5%
Locations, 2025
486+166 in 3 yrs

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Company snapshot

Franchising since
2010
Time to open
Must open within 10 months of signing
Agreement length
10 years
Territory
Protected territory, about 75,000 people
Financing
None offered

From Crunch Franchising, LLC’s 2026 filing.

How much a Crunch Fitness franchise costs

Opening one Crunch Fitness club costs an estimated $2,147,500 to $5,367,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.

Source: Crunch Franchising, LLC, 2026 filing, page 27

Crunch Fitness franchise fee

The franchise fee is $35,000, for a Crunch Fitness or Crunch Select club, new or converted. You pay it when you sign the franchise agreement.

Source: Crunch Franchising, LLC, 2026 filing, page 16

Royalty and ongoing fees

Royalty5% of monthly gross sales, paid monthly.
Brand or marketing fund2% of monthly gross sales to the brand marketing fund.

Source: Crunch Franchising, LLC, 2026 filing, page 18

Sales and earnings

Shares figures Crunch Fitness publishes sales or earnings figures for its locations: it reports historical results for Crunch Fitness format clubs. The full tables, with notes on which locations are counted, are in its filing.

Source: Crunch Franchising, LLC, 2026 filing, page 68

Locations opened and closed

202 opened
36 closed or left
Franchised locations, last 3 years
2023
52 opened8 closed or left
359 (+44)
2024
68 opened12 closed or left
415 (+56)
2025
82 opened16 closed or left
481 (+66)
YearFranchisedCompany-ownedClosed
2023359 (+44)88
2024415 (+56)812
2025481 (+66)516

Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.

Source: Crunch Franchising, LLC, 2026 filing, page 75

Source filing (2026, PDF)

How Crunch Fitness compares

Of the 5 gym franchises on this site, Crunch Fitness is the most expensive to open and the 3rd largest by number of locations.

MeasureCrunch FitnessTypical gym
Cost to open, low end$2.15M$555K
Royalty5%6%
Closed or left per year3.2%3%
Change in franchised locations, 3 yrs+52.7%−2%
Shares earnings figuresYes4 of 5

Typical is the median across the 5 brands in gym franchises.

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Crunch Fitness franchise questions

How long does it take to open a Crunch Fitness?

Must open within 10 months of signing, according to Crunch Fitness's 2026 filing. Finding a site, permits and build-out are what usually stretch it.

Does Crunch Fitness help with financing?

No. Crunch Fitness does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.

Do Crunch Fitness franchisees get a protected territory?

Yes. Crunch Fitness assigns a protected territory (about 75,000 people) where it won't open or license another location while you meet the agreement's terms.

How long is a Crunch Fitness franchise agreement?

The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.

Is Crunch Fitness growing or shrinking?

Over the last 3 years 202 franchised locations opened and 36 closed or left, a net change of +52.7%. About 3.2% of locations closed or left each year. That is in line with the 3% typical for gym franchises.

How does Crunch Fitness compare with other gym franchises?

Of the 5 gym franchises here, Crunch Fitness is the most expensive to open (low end $2.15M against a $555K median) and the 3rd largest by number of locations. Its 5% royalty is below the 6% median.

Does Crunch Fitness say how much franchisees make?

Yes: it reports historical results for Crunch Fitness format clubs. Your results can differ; the filing explains which locations are counted.

Where is Crunch Fitness based?

Crunch Fitness has sold franchises since 2010.