Jollibee franchise
Jollibee is the Philippines' biggest fast-food chain, known for Chickenjoy fried chicken, sweet-style spaghetti and peach mango pie. Franchising is new for the brand in the US. At the end of 2025 there were 81 Jollibee locations in the US, 3 franchised and 78 company-owned, so most are run by the company itself.
- Cost to open
- $2.11M–$4.59M
- Franchise fee
- $40,000
- Royalty
- 5%
- Locations, 2025
- 81
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How much a Jollibee franchise costs
Opening a free-standing Jollibee restaurant costs an estimated $2,107,902 to $4,589,057. That covers the franchise fee and everything else needed to open, through the first months of working capital.
| In-line or end-cap restaurant | $1,614,568 to $2,964,092 |
|---|
Source: JBM LLC, 2026 filing, page 18
Jollibee franchise fee
The franchise fee is $40,000, per restaurant. You pay it when you sign the franchise agreement.
Source: JBM LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 4% of gross sales to the marketing fund. |
Source: JBM LLC, 2026 filing, page 12
Sales and earnings
Shares figures Jollibee publishes sales or earnings figures for its locations: it reports 2025 results for the 77 U.S. restaurants open all year, most of them affiliate-owned. The full tables, with notes on which locations are counted, are in its filing.
Source: JBM LLC, 2026 filing, page 48
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 1 (0) | 70 |
| 2024 | 2 (+1) | 75 |
| 2025 | 3 (+1) | 78 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: JBM LLC, 2026 filing, page 51
How Jollibee compares
Of the 11 chicken franchises on this site, Jollibee is the 8th cheapest to open and the smallest by number of locations.
| Measure | Jollibee | Typical chicken |
|---|---|---|
| Cost to open, low end | $2.11M | $1.45M |
| Royalty | 5% | 5% |
| Change in franchised locations, 0 yrs | +200% | +8.6% |
| Shares earnings figures | Yes | 9 of 11 |
Typical is the median across the 11 brands in chicken franchises.
Other chicken franchises
Jollibee franchise questions
How does Jollibee compare with other chicken franchises?
Of the 11 chicken franchises here, Jollibee is the 8th cheapest to open (low end $2.11M against a $1.45M median) and the smallest by number of locations. Its 5% royalty is in line with the 5% median.
Does Jollibee say how much franchisees make?
Yes: it reports 2025 results for the 77 U.S. restaurants open all year, most of them affiliate-owned. Your results can differ; the filing explains which locations are counted.