Keller Williams franchise
Keller Williams is one of the largest real estate brands by agent count. Franchisees open a Market Center, a brokerage office that recruits and trains agents and shares profits with them. At the end of 2025 there were 751 Keller Williams locations in the US, 735 franchised and 16 company-owned.
- Cost to open
- $184K–$336K
- Franchise fee
- $35,000
- Royalty
- 6%
- Locations, 2025
- 751
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Company snapshot
- Franchisor based in
- Austin, Texas
- Time to open
- Must open within 90 days of signing
- Agreement length
- 5 years
- Financing
- Some financing offered
From Keller Williams Realty, LLC’s 2026 filing.
How much a Keller Williams franchise costs
Opening one Keller Williams Market Center costs an estimated $183,647 to $336,495. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Keller Williams Realty, LLC, 2026 filing, page 36
Keller Williams franchise fee
The franchise fee is $35,000, per Market Center, including $6,000 for training and coaching subscriptions. You pay it when you sign the franchise agreement.
Source: Keller Williams Realty, LLC, 2026 filing, page 27
Royalty and ongoing fees
| Royalty | 6% of monthly gross commission income, plus a profit-sharing contribution and a core Market Center fee of $1,185 a month. |
|---|
Source: Keller Williams Realty, LLC, 2026 filing, page 28
Sales and earnings
No figures Keller Williams does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Keller Williams Realty, LLC, 2026 filing, page 81
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 766 (−18) | 44 |
| 2024 | 762 (−4) | 11 |
| 2025 | 735 (−27) | 16 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Keller Williams Realty, LLC, 2026 filing, page 81
How Keller Williams compares
Of the 4 real estate franchises on this site, Keller Williams is the most expensive to open and the 2nd largest by number of locations.
| Measure | Keller Williams | Typical real estate |
|---|---|---|
| Cost to open, low end | $184K | $37K |
| Change in franchised locations, 0 yrs | −6.3% | −8.1% |
| Shares earnings figures | No | 0 of 4 |
Typical is the median across the 4 brands in real estate franchises.
Other real estate franchises
Keller Williams franchise questions
How long does it take to open a Keller Williams?
Must open within 90 days of signing, according to Keller Williams's 2026 filing. Finding a site, permits and build-out are what usually stretch it.
Does Keller Williams help with financing?
Yes, in some cases. Keller Williams may finance part of the cost, such as the franchise fee, for qualified buyers; terms are in its filing.
How long is a Keller Williams franchise agreement?
The initial term is 5 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
How does Keller Williams compare with other real estate franchises?
Of the 4 real estate franchises here, Keller Williams is the most expensive to open (low end $184K against a $37K median) and the 2nd largest by number of locations.
Does Keller Williams say how much franchisees make?
No, Keller Williams doesn't publish sales or profit figures for its locations, while 0 of the 4 real estate brands here do. Current and former owners are the best source.
Where is Keller Williams based?
Keller Williams Realty, LLC is based in Austin, Texas.